We conduct statistical analyses of how users use the Site and the services provided on the Site. These analyses may include information derived from Personal Information provided by you (e.g. frequency of Site access, body measurement data, fit preferences, etc.). However, it does not contain actual personal identifiers such as name or address that could be tied back to you specifically. This data analysis is intended to inform improvements to the Site and the associate AF Services and products.
To use the AF Services provided on the Site or purchase products via the Site, Always Fitted requires that you have a valid payment method saved to your account ("Membership"). This information must be entered via your personal account page ("My Profile" page) in order to activate your Membership and gain full access to products and AF Services. However, your payment method information is stored by a third-party payment processing company ("Payment Processor"), not by Always Fitted. From time to time, Always Fitted may request pieces of your financial information from our Payment Processor for the purposes of completing transactions initiated by you through the Site, applying discounts to your account, enrolling you in AF Services you have elected to participate in, identifying or protecting against fraud, or other standard business activities.
Your Personal Information is protected by a password and, as detailed in our Terms of Service Agreement, you are responsible for maintaining that security by protecting your password. We seek to keep your Personal Information private by industry-standard techniques. However, we cannot guarantee the security of your Personal Information in the instance of unauthorized hacking of our databases, hardware or software failure, or other unforeseen factors.
You may choose to terminate your membership at any time by emailing the Always Fitted team at email@example.com. Your Personal Information will be deleted at that time and will not be recoverable.